DevonSchulte
01Identity 02Editorial 03App Design · UX/UI 04Shows & Events 05Calendars 06Print & Layout 07Campaign 08Fleet Design 09Packaging 10Environmental

Devon SchulteCreative Executive

Great brands aren’t built. They’re ignited. For 20+ years, I’ve turned bright ideas into brands people remember.

Designs · 01 Identity

Make
your
mark

WerXFreshPointAuctionEdgeHearBuddySynergyBark Room
HybridImperial ValueAnomalyParadise PapayasSoleShopThe Produce Hunter
02 Editorial

Turn
heads

Print ads that turn heads, and pages.

Magazine spread: FreshPoint ads for Royal Caribbean’s Allure of the Seas and Celebrity Silhouette Magazine spread: Conway Dressing sesame sauce ad and Shops at Boca Center ad
03 App Design · UX/UI

Made to
be heard

HearBuddy. The app, the brand and the launch.

HearBuddy app sign-in screen Create account screen Create room screen Menu with rooms, contacts and favorites Invite buddies screen Host room screen Settings screen Active buddies screen
HearBuddy brand identity: logo on navy with an orange dot wave HearBuddy Oasys ad: create your own private Oasys, no cellular or wifi needed HearBuddy lifestyle ad: never miss the weekend gossip
04 Shows & Events

Stand
out

Farm Fresh exhibition booth. Built to pull a crowd.

Farm Fresh trade show booth concept with produce graphics, an innovations wall and a branded counter
05 Calendars

Think outside
the box

Twelve months. Zero right angles.

FreshPoint die-cut calendars shaped as a tomato, an apple and an orange
FreshPointDie-cut fruit calendars
Sysco calendar shaped as a wooden crate overflowing with produce
SyscoProduce crate calendar
FreshPoint 2016 Unusual But Usable calendar with produce availability guide and location map
FreshPointUnusual But Usable calendar & produce guide
06 Print & Layout

Room to
breathe

Brochures, reports and guides.

Triana Institute membership brochures and mailers
01 / 04Triana InstituteSpa & fitness club brochures
Broward College employer guide, STEAM flyer and program covers
02 / 04Broward CollegeProgram collateral
Study-abroad brochure series for Spain, Peru and Germany
03 / 04College Consortium for International StudiesStudy abroad series
The Florida College System 2014 annual report
04 / 04The Florida College System2014 annual report
Sysco Local Flavor campaign: presentation folder, farmer profiles, poster and grower map on a tablet
07 Campaign

Local
flavor

Sysco. One idea, carried to every touchpoint.

08 Fleet Design
Two FreshPoint trucks wrapped with service and values produce graphics Two FreshPoint trucks wrapped with sustainability and local produce graphics

Make way

Rolling billboards for FreshPoint.

FreshPoint leaf-shaped presentation box, opened to panels for identity, local, organic and food safety
09 Packaging

The unfold
story

A leaf-shaped presentation box for FreshPoint.

Environmental design

Elevator with doors wrapped in Pero Family Farms produce graphics; inside, the message Open Your Mind
AboutPortrait of Devon Schulte

I’m a visual problem-solver and brand leader, driven by the challenge of consumer-focused design that cuts through visual noise. As a Creative Director, I lead brand development and creative direction, crafting data-informed work that strengthens brand identity and lifts engagement across digital, print and in-store environments.

I work closely with marketing, sales and executive teams to turn insights into visual stories that connect emotionally and drive business growth. I keep exploring new tools and technology, AI included, to bring fresh, relevant and high-impact ideas to every project. Before my current role I spent nine years as Senior National Marketing Designer for FreshPoint, Sysco’s produce company.

Experience

2018–NowCreative DirectorPero Family Farms Food Co. · Delray Beach, FL
2009–2018Senior National Marketing DesignerFreshPoint / Sysco · Pompano Beach, FL
2008–2009Creative Director of Graphic ArtsTriana Institute for Aesthetic Surgery · Manalapan, FL
2008–2009Publication Cover DesignLlumina Press · Tamarac, FL
2008Web Design & MarketingSynergy Systems · Delray Beach, FL
2007Design InternCrave Food and Beverage Design · Boca Raton, FL
2003Design InternZimmerman Advertising · Fort Lauderdale, FL

Education

2008Bachelor of Fine Arts, Graphic DesignFlorida Atlantic University · Boca Raton, FL
2004Associate of ArtsPalm Beach Community College · Boca Raton, FL

Recognition

2008Conceptual AwardFAU Broward Student Juried Design Exhibit
2007Conceptual AwardFAU Social Awareness Poster Competition
2002Scholastic AwardThe Art Institute Arts and Writing Competition

Tools

  • InDesign
  • Photoshop
  • Illustrator
  • After Effects
  • Premiere
  • PowerPoint
  • Word
  • Excel
  • WordPress
  • Claude Code
Contact

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